Some of the most successful business people are those who have realised that they can’t – and in fact shouldn’t – do everything themselves. This can be particularly difficult for women who own their own business, because on the whole we are more likely to feel like we need to do it all ourselves and can find delegating a little tougher.

But business growth, efficiency and the ability to also have a life as a business owner demands that you have people to help with particular tasks or who can bring complementary skills to the table. It’s just not possible to be a Jill of all trades and do them all well. And really, do you want to?

Getting support of course depends on the size of your business and available resources. But regardless of size, take a moment to think about the things in your business that you like to do; what you are good at; the areas you perhaps put in the tomorrow-basket too readily; and the skills that you need to complement your own.

There are many ways to structure required support for different skills needed. You may find that on thinking through the areas of your business where having support would make a significant difference, it is not a role for one person. So then, is it the case of finding a skilled freelancer for one area; a part-time administration support person for another etc.

However you decide to structure the support required, the golden rules are: (1) clearly define what it is that you need and take your time finding the right person / people; (2) ensure processes are in place and roles and expectations are crystal clear for both yourself and your new employees; and (3) keep it friendly but formal.

Basically – become the CEO of your company. Growth comes from having time to work on the business, rather than in it 100 per cent of the time. Taking a pragmatic, business and resources relevant approach to getting the right people to support you will free you up to drive forward


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